Artists Support Japan is a charity began by former Guns 'N' Roses manager Alan Niven.
The idea, which began with Graham Thomas, an old friend and former CEO of Saatchi And Saatchi, is for artists to record an acoustic song with an i-Phone or whatever, something immediate and real and of the moment, and attach a message of support.
“We’ll put them on our YouTube and Facebook sites, and the fans get to see fresh and unusual performances. We’ll go to businesses and ask them to donate to the fund. If Sandra Bullock can give a million then perhaps we can find a company to make a meaningful donation, in return for site sponsorship. Individuals will also be able to donate personally